Cure for Racism

Cure for Racism

Type: Social Stunt / Out of Home
Year: 2022
Branding / Art Direction / Packaging Design / Ideation

Since 2020, the fear of COVID was compounded for my family and Asian friends by Anti-AAPI Hate, with physical assaults heightening our vigilance. This led to the "Cure for Racism" campaign, using faux pharma ads to draw attention and educate, directing people to StopAAPIhate.org for action against racism. We placed 100s of faux pill packaging at pharmacies in New York City, along with our posters on the streets in K-town, China town, Soho, and many more.

Product Placement

Poster Placement

Design Exploration

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