Hate Distancing

Hate Distancing

Type: Social Stunt / Out of Home
Year: 2022
Branding / Art Direction / Packaging Design / Ideation

Since 2020, the fear of COVID was compounded for my family and Asian friends by Anti-AAPI Hate, with physical assaults heightening our vigilance at NYC subway stations. The signs were placed further from the platform, so the Asian individuals would avoid being pushed to the rail. The posters and foot print signs are both there to make the non-Asians be aware of the fear that AAPI community face every day at the subway.

Safe Hate
Distancing Floor Sign

These signs are placed further away from the train than the Covid safe distance, for Asian passengers to avoid the case of getting pushed to the rail.

Hate Distancing Posters

Art Direction / Graphic Design / Ideation

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